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Increased Potential of the Green Building Products Market
The Green Home Market Is Expected To Increase Five-Fold by 2016 It seems now more than ever, going green is important to consumers, which makes the building products industry a prime market to target....
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Signs of Life for Building Products Marketers
We are constantly adapting to the ebbs and flow of the housing and building industry. DIY customers are reportedly buying more and remodelers are getting their hands dirty again. As a CMO, we need to...
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As the Tech Revolution Continues in the Building Products Industry, Don’t...
Linked from freedesktopwallpaper.org Every day, we’re all inundated with stories about this device or this website being another “revolution” in our everyday lives, and while most of that is hyperbole,...
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The Housing Trend—Where Does Your Market Stand?
Image courtesy thedailygreen.com Every month, we get the new housing stats. Stats about everything: starts, permits, vacancies, ownership levels, mortgage rates, foreclosures, and of course, inventory...
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The Baby Boomer Opportunity: What Building Product Marketers Can Do
NAHB’s CAPS program can be valuable for building product marketers We all know the marketplace is constantly evolving. Our “Gray Hairs are Everywhere” blog post from earlier this year introduced us to...
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Houzz: A New Social Media Platform for Building Product Marketers
Houzz.com is a new building and design platform that offers users ideas for their home Have you heard of Houzz.com? It is a new online platform that connects architects, designers, builders, and...
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Observations From The Remodeling Show/DeckExpo
Energy was up, attendees were excited and exhibitors were benefiting Last week I spent several days in Baltimore attending the Remodeling Show and DeckExpo with one of our employees. Since 2009,...
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Buyer Personas in the Building Products Industry
Buyer personas give your marketing direction and ensure your message is accurate Whether or not you know it, you’re likely using buyer personas everyday – it’s just a matter of how accurate they are....
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Pinterest: 10 Building Product Companies You Should Follow, Part II
5 more brands to check out for examples of successful Pinterest pages Earlier I shared 5 building product companies you should follow on Pinterest. Here are the final 5 companies that are a great...
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Is your building product marketing ready for the R & R market?
How to support the R & R market The professional contractor, especially in the R & R market, is the final person who can decide, or strongly influence, what products a homeowner uses. Many...
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10 Steps to Enable Your Building Products Event Experience (Part 2)
Put a Name to Your Face With Well-Planned Trade Show Events Not everyone is good with names, but most people can easily recall a face. That’s why events and tradeshows are such an excellent way to...
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Colors That Will Guide the Building Products Industry in 2015
The New Sherwin-Williams® 2015 Colormix Collection As building products marketers, it’s important to stay ahead of the latest trends in the industry. The Sherwin-Williams® Colormix 2015 Collection...
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The Next Big Trend for Building Products Marketing
…And How It Can Boost Your Sales Having worked in building products marketing for close to 30 years, I’ve seen firsthand how changes in the economy and homeowner mentality can affect trends in the...
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Renovation ROI = Marketing ROI
The top home renovation values for marketers to capitalize on in 2015. As building products marketers, it’s easy to get swept up in the features and benefits—or even just the aesthetics—of a new...
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Is Housing Really Back?
Why That Question Might Be More Complicated Than You Think As anyone who works in building products can attest, this is not an industry for the weak of heart. The last few years have required...
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Palate Cleanser: Why Building Products Marketing Matters
Now More Than Ever, Marketing Still Matters to the Bottom Line Those of us who have been in the building products industry for many years know that when times get tough, marketing can be one of the...
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6 of My Favorite Building Products Manufacturer Apps
Are You Using All the Sales Tools Available to You? As of July 2015, there are 1.6 million Google Play apps, 1.5 million Apple App Store apps, and 400,000 Amazon App Store apps*. The building products...
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10 Trade Show Tips That Speak for Themselves
Be in the Know Before the Show When you’ve been in the building products industry for long enough, you learn some valuable lessons about attending a trade show and making the most of your time there....
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What Building Products Marketers Need to Know About Millennials (Part 1/2)
New Customers, New Expectations Things are changing in the building industry, and anyone who has worked in it for a long time can see it. Whether it’s the trend towards outdoor living or...
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10 IBS Insights You Need to Know (Part 2/2)
Part Two: 5 Design Trends from IBS 2016 Every year, the International Builders’ Show (IBS) is the best place for marketers to keep a finger on the pulse of where the building products industry is...
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